You bring the passion and creativity and we'll supply the quality cosmetics and skin care to help formulate your brand! Whether you have an existing collection and are looking to expand, or you are just starting out, we are the right company for you! We do Private Label differently! We cater to start up business, small business as well as larger brands wanting to expand their lines. We also do Custom Color Matching and Brand Line Development. (Colors and shades can be mixed and matched if it's with in the same category) If there is something you can't live without (in your line) but don't see it on our site - we will make it for you.

We can create labels, mockup of the product with your logo for your site, help you get a domain name and create a website. (inquire at info@tashcosmetics.com) 


Finance It! 

We have teamed up with AfterPay USA and now offer financing to make your dream/vision of being a boss babe an easier reality! Now you can finance all your skincare and cosmetic needs. Easy financing application with low monthly payments. This makes starting your private label business as easy as 1-2-3!  Just click on the after pay link and sign up. (link displayed on all product pages)

Download PDF here:



We offer two types of private label which allows us to stay competitive while focusing on you - our customer! 


No Label Products: 

Our NO label products are sold in mqo of just 12 pcs. This allows you to try the product, test your market and see what you and your customers like before investing in hot stamping.


Hot Stamped Products: 

We require a mqo of 50pcs to hot stamp your logo to our products. Our one time plate fee of 200.00 to create your logo plate and a flat fee of just $25.00 to stamped your logo onto multiple products. We do not charge a per item fee. This makes it easier for you as a startup company. If your buying an eyeshadow or palette and want to name your shadows there is a $25.00 charge to add your names under the shadows/or on the shadows. 

Logo fee is for one color logo. You can add multi colors to your logo for an extra fee. (please inquire at info@tashcosmetics.com)



Shipping is based on weight and shipping location. 



What does MQO order mean?  MQO= Minimum Quantity Order. If the MQO is 12 you must buy 12 items to fulfill that requirement. If there are various shades in one category, you can mix and match shades to meet your MQO requirements. But only if it is within the same category and same component. (meaning same type of container-lipsticks-foundations-eyeshadows, etc.)


At TASH Cosmetics, we offer a variety of services from private label, no label to fully custom manufacturing all at affordable prices. With us you can purchase finished products ready to label, bases, and raw ingredients online, 24/7.

Our goal is to make the process of launching your own beauty brand fun and easy! We want you to succeed which is why we give you all of the tools you need to do so. TASH Cosmetics prides itself on manufacturing quality formulas, on-trend products, and attractive merchandising to help our partners build their own brands.

Now, this is a lot of information to take in, so read it carefully, take a day or so and then read it again. We want to make sure you really have it down before jumping in head first. We can also send you our Private Label PDF.


Private Label 101

So you are dreaming of building your own makeup and skincare line, but are unsure whether private labeling is best for your business. Here’s a quick guide to help you get started with your own beauty brand. Launching your own brand is easier than you think.We offer a wide range of creative, high quality cosmetics, skincare and accessories that can be your custom branded cosmetic line.


What Is Private Labeling?

Private labeling means adding your logo to our products – components, boxes and displays.

Private labeling allows you to position yourself on the market in a professional manner and enables you to compete with confidence against the major brand names.

What Is The Minimum Quantity For Private Label Order:

No label items: 12 pcs.

Hot Stamped items: 50 pcs.


What colors are available?

Available in-house Logo Colors- Black, White, Silver, Gold, Bronze, Red Bronze, Copper and Red Bronze.


How long does private labeling take?

First time logo plate orders: Allow 3 – 4 weeks for preparation of plates.

Repeat orders with logo plates on file: Allow 1-2 weeks in-house before order ships.

(Note: Depending on season it is important to check with your sales rep for more detailed dates. In cosmetics, we have slow seasons and busy seasons)


What Is The Payment Policy?

You can either choose to pay in full on our website for no label products. If you want your products hot stamped we will put together a quote and send it to you for review and then invoice you for the balance in full before production starts. 

We also offer financing via Afterpay USA. Easy application, no interest, easy repayment terms. This allows you the freedom to purchase your products and not tie up your capital. (link to afterpay is available on all of our product listings)


What do you need to get started?

For no label products, you don't need anything. It's very cut and dry, simple to the point. You go directly on our website and purchase there.

Fot hot stamping, we require your final artwork in Vector format to be emailed Info@tashcosmetics.com.  If you do not have a artwork in vector file, we can convert it for $35

If you do not have a logo, we can help create your vision. Our inhouse graphic designer charges $75.00 per hour to create a beautifully well branded logo for you.  


Types of Private Label Available:

We have 3 different types of Private Label. You can choose which option best suits your company needs.



No Label products are products which are already formulated and packaged and ready for you to add your label. You purchase the product "naked-so to speak" with no label and you add your own. This is the cheapest way for start up brands to get their line going. All of the information for each product as well as directions and ingredients is on our website. This makes it easy for you when labeling. There is information below on your labeling options as well as companies that we work closely with to achieve beautiful labels. Our No Label products have a 12 pc MQO requirement which is listed on our website. These products are not hot stamped with your logo. You will add your own logo to these.


Our Private Label products have a minimum order of 50 pcs per unit. Private label products can be screen printed with your label/logo on them. No label products can not. There is a mould fee for your label/logo which is a one time fee for that product. As long as your label/logo does not change for that product you will not be charged for that again with future purchases with in that category.

This allows you to focus on branding and selling your makeup and skincare products. You choose from a wide range of pre-existing, proven formulas and shades ready to be sold under your brand name with your own logo.  We take care of all product development and manufacturing, so you can enjoy low startup costs, low risk and high profit margins.

As private label products are already made, order minimums tend to be lower than those of contract manufacturing. Additionally, startup costs are lower as you do not need to invest in research & development, as your private label company, we have already developed and tested all products. With so many products in our library, you can pick and choose to curate the perfect collection for your business and clientele. You can enjoy high profit margins by buying our products in bulk, as we do offer wholesale pricing. In turn you then upsell or charge a premium to your customers for the brand you have created. 

Private label may be best suited for spa & salon owners, freelance makeup artists and beauty entrepreneurs who want to expand product offerings and retail services to include a makeup & skincare line.


Custom Manufacturing:

I'm not going to lie to you. Custom manufacturing can be pricey depending on what you want. It's best for you to contact us via chat, email or phone if you have a custom requirement. Example, you want a new type of lipstick made that no one else has, we can make it for you with the ingredients and formulation you choose. Typically this service costs in the range of $1500.00 to $2000.00. But it's best to get an actual quote as I stated before. 


Our Private Label is PRIVATE:

Our private label is private! Rest assured, we will not give too much information on our site or social media pages as to keep your business "private".  No one will ever know you did not make it yourself, but you! 



Create your own cosmetics and skincare business. Pick your name and create a logo or branding for your company.

Private label cosmetics and skincare from TASH Cosmetics makes it easy for you to build your brand and increase your profitability.



Start by developing your idea for your brand and the vision you have for it before you jump right into it. Going forward with your vision will help you decide what products to have in your makeup and/or skincare line. You might want to do an all-inclusive beauty product line, lipstick line, or skincare line. Whether you’re just starting out or ready to expand an existing business, our prestige-quality, private label formulas with luxury packaging are exactly what you need to succeed.



Register online to be approved to shop our full collection of cosmetics and skincare. This also helps you keep track of your orders throughout the year. This section of our store is locked to privacy. You will need a code to get into this section of our store. Please email for a code.  



Select the products and shades that reflect your brand’s style and vision. Download our pricing catalog to view a comprehensive display of our products. Test out our products! If your unsure of what you want to order we do have testers available for you at a discounted rate. Please email us for the information. This will help you become better acquainted with our luxurious formulas and on-trend colors. Or- if your a go getter and know exactly what you want-jump on it! Were ready to help you and your company succeed. 



 Make your brand instantly recognizable by adding your logo and custom designs to your products. Be as creative or simple as you want your brand to be. Remember, You are branding your future and the future of your company so make it count. 


Show them what you got!  Market...Market...Market!  And leave the rest to us! Tell them why your different and why they should buy from you! Because you have the best. If your unsure of whether to Hot Stamp or Paper Label your products let us help you out!  We have been through it all and can tell you from experience that the cheaper way to go (in the beginning anyway, sometimes we still do it) is to paper logo your products. Hot Stamping/Screen printing can be an investment. But in the meantime you can create a beautiful logo yourself and place them on these products for a third of the cost. Once you have some time, experience and your established with sales coming in, then consider upgrading. To Silk Print or Hot Stamp your logo onto our products you logo must be in a AI Vector File.
If you do not have this, you can go to  https://www.fiverr.com/alichancham and he will do it for you. He is our go to guy for this type of file and we have been working with him for years. (And he is inexpensive!) Once you have the file you can email it to us at info@tashcosmetics.com and then we can send it directly to our Silk Printer. 
I know it sounds like a lot, but it really isn't. It's super easy and super efficient and makes clean, clear crisp logos when printed from an AI Vector File. No fuzzy business!  
For Hot Stamping:
We print in the following colors: Black, White, Silver, Hot pink, Red, Gold, Blue, Green and Purple. We are adding more colors to our print shades so be sure to check with us if you have a color that is not on our list. Our fee is based on the complexity of the logo/label, the colors chosen for the logo/label.
For example the mold charge to make your label in one color is $50.00, this is a one time fee unless you change your logo. In that case we would have to create a new mold and there would be an additional $50.00 fee. Hot Stamping definitely looks more professional, but if your a new company just starting out maybe you can not afford to do that, In which you may want to paper label your own products until your business grows. If you still need help chat with us or send us an email and we will help you every step of the way!  (info@tashcosmetics.com)
Paper Labels:
As a company, when we started out this is what we did until we started making a profit and then we transitioned over to Silk Printing on most of our products. We have found the best self print labels come from a company we have been working with and referring people to for many years. Online Labels. Not only do they have a ton of labels in various sizes, shapes and materials to choose from, but they also have no minimums. (which we love) Because if your a starter company, lets face it, things get expensive real fast. With online labels you can choose from color labels, clear labels, waterproof labels, or you can even have them laser print them for you -at a cost. They also have an online Maestro Label Designer build right into their website. It's really fail proof. And if you get stuck, they help you every step of the way. Their customer service is superior. If it wasn't believe me we would not be working nor referring people to them.
Here is a link to their website:


When you  Hot Stamp your logo, our tuen time is 2-3 weeks for your first order. Mainly because we have to make the plate that is your logo. Subsequent orders are about 7-10 days depending on the time of year and if it is our busy season. This is where our MQO comes in handy because if you buy 50 to 100 pcs you will have some product in stock to ship out and just reorder as you see yourself getting low in stock. No label product turn times are about 3-7 days. 

Pricing Your Products:

Deciding how to price a product can mean the difference between success and failure for your small business. Price items too high and no one will buy, too low and you’ll struggle or even lose money. Pricing strategies are a mix of art and science, but the whole process can be streamlined into 3 primary factors covered here.

1. Understand the Basic Terms & Math of Product Pricing

In any conversation about product pricing, you’ll be asked about two terms: Markup and Profit Margin. Here’s what each means and the math behind the numbers.


Markup is the amount you add to your product cost to get your selling price. For example, let’s say you want to simply double your product cost to get to your final selling price. This is how it works:

Product Cost $100
Markup Amount $100
Final Selling Price $200

This gives you a 100% markup because you’re adding 100% of your cost to get to your selling price, basically just doubling your cost:

$100 x 2 = $200

This is a very simple and popular way to set product pricing, especially for retail and ecommerce sellers. But there may be times that you want to markup your products by a different percentage, say a 75% markup or a 150% markup. In these cases, the math isn’t quite as straightforward as doubling your cost. You’ll need to use this formula instead:

Cost + (Cost x Markup Percent) = Selling Price

For example, our $100 item with a 75% markup is figured like this:

100 + (100 x .75) = Selling Price
100 + 75 = $175

And a 150% markup looks like this:

100 + (100 x 1.50) = Selling Price
100 + 150 = $250

Determining your markup percentage and your base product cost can depend on several factors, such as wholesale costs, manufacturing costs, and overhead, which we explore below. But whatever those numbers are, now you know the math that you’ll use to apply your markup percentage to your product cost to get your selling price.

Profit Margin

Profit margin is a percentage that’s figured on your selling price less the cost of your product. Note! Your Profit Margin percentage is not the same as your Markup percentage. This is how profit margin works:

Final Selling Price $200
Product Cost $100
Profit Margin $100 or 50%

So if a product sells for $200 and costs $100, you have a 50% profit margin. In the simplest terms, half, or 50% of your $200 sale is your profit, thus the 50% profit margin.

If you always double your product cost to get your selling price, you’ll always have a 50% profit margin. But that’s rarely feasible, so here’s the math you’ll use to figure your profit margin for other markups:



Commonly Used By: Retailers & Ecommerce Retailers

Manufacturer’s Suggested Retail Price, or MSRP, is another top pricing strategy used by retailers and ecommerce sellers. This is a no-brainer pricing method. Your product manufacturer sets the MSRP, and that’s how you price your product. For most goods, you’ll find that MSRP is based on the Keystone pricing strategy covered above. But, they usually drop the MSRP selling price by 1-5 cents due to Psychological Pricing, which we’ll discuss next.

Here are common MSRP examples that you’ll find on manufacturer and wholesaler price lists:

Your Wholesale Cost MSRP
$2.00 $3.95
$10.00 $19.99
$200 $399.95


The downside of using MSRP as your pricing strategy is that you’ll have the same prices as your competitors. So, you’ll have to differentiate your store in other ways, such as free shipping for ecommerce sellers, and exceptional in-store promotions for retailers.

Another thing to be aware of is that some suppliers actually insist that their MSRP is followed to preserve the value of their goods and brand. They will even force adherence by refusing to fill stock orders for stores selling under MSRP. This is something to be aware of when dealing with suppliers, especially if you intend to sell using any of the discounted pricing strategies that we cover below.


Choosing the Best Pricing Strategy for Your Small Business

Most businesses find that a mix of a few different pricing strategies works best to bring in customers, encourage sales, and end in a profit. For example:

  • A small specialty retailer might Keystone the majority of their collection, but mark up hot sellers even more, say 150%. Then for promotions, they Discount the high-profit hot sellers to a Keystone price and still make a 100% markup. Clever!
  • A store might have a set of replenishable Loss Leaders that make no profit but cross-sells private label products that carry a 200% markup. Beauty stores love this strategy. They sell low-cost replenishment items like eye makeup remover at cost, then cross-sell high-markup cosmetics and skin care.
  • A specialty store struggling to attract upscale shoppers can switch to an Anchor Pricing strategy and market their store as a place to find great deals.

What’s best for your particular business depends on many factors, such as your industry, market, product line, location, business model, the list goes on. But whatever your business, you need to be sure your pricing strategy gives you enough markup to be profitable.

3. Make Sure Your Product Pricing Strategy is Profitable

The pricing strategies covered above offer good guidance on how to price a product. But you also have to ensure that the strategy, or mix of strategies, that you use result in enough income to cover your business’s overhead expenses and leave you some profit to fuel growth.

Once you figure up your average monthly overhead expenses, you’ll know how much you need to make off of product sales to break even. If, after running the numbers, you find your operating at a loss, try these 3 things:

1. Raise Your Prices

If you’re selling a decent volume of goods and your sales aren’t dependent on discount pricing, try raising some prices, particularly on your hottest sellers. This will increase your gross profits to cover your shortfall.

2. Increase Your Volume

If you’re just not selling enough product, it’s time to examine your pricing strategies. Are your prices too high? Maybe it’s time to try Anchor Pricing or set some items to Discount Promos or Loss-Leader Pricing to get shoppers in the door.

3. Lower Your Costs

It’s easy to let your costs creep up and eat into your profits. The first high-cost things to look at are your staffing needs and space. Do you need what you’re currently paying for? If not let some of it go, then see if you can increase your profits further by making smart stock buys. Don’t overbuy, but if your supplier is offering a discount, free shipping, or extended payment terms on goods that you move fast, take advantage of those buying opportunities.

The Bottom Line

There’s one hard fact about product pricing: The process never ends. The pricing methods and strategies we covered above will get you started on a path to profitability, but you must revisit, review, test, and tweak your pricing every step of the way. Your buying power will increase as your business grows, but so will your operating costs, salaries, and facilities needs. So deciding how to price a product, and the pricing strategies you adopt, will change as your business changes.

You might start with Keystone and MSRP, but as you grow, you might find that adding a collection of Loss-Leaders helps you drive far more business. Or, you might have a unique collection of goods, or develop a great private-label brand that you can sell for a markup far over Keystone. You might find that your handmade goods sell in lower volume, but at higher prices. This way you can make more per sale, and make more per hour spent creating your goods.


(A big thank you to the fabulous Krista Fabregas for writing this article so that we may share the information with you and hep your business grow and become successful! )


It's as easy as 1-2-3!


❤️ Create an account and instantly become a member of TASH.

❤️ Email us for an access code.

❤️ Start shopping and building your brand!


Ready. Set. Sell.



    Stay Beautiful!

    The TASH Family.

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