The unique formula of this eyeliner is true to its name. Once the gel liner sets it will not budge so smudging and smearing will not be a worry. Its creamy texture can easily be applied with a regular eyeliner brush or with an angled brush. This product also makes a great base for glitter and pigments since the texture is thick and creamy is will hold loose products in place without a problem. This product is always in high demand by makeup artists and beauty lovers.